Scientific theories have changed and evolved over the years as society uncovers new information that helps us understand the world we live in. I Can’t Believe We Used To Think That is an exploration of theories of the past and how these theories have developed into the ideas we believe today. It also aims to instill a sense of curiosity in the minds of young children by bringing up the fact that if past theories have been found to be wrong, it is possible that some of our current theories could be corrected in the future by people like them.
The publication uses illustration combined with simple forms of interaction such as cut outs, pull tabs and chalkboard pages where the audience is encouraged to write or draw their ideas.
Animations were also made to be used as social media promotion and to bring the book to life while reading it. Instagram: @icantbelieveweusedtothinkthat
260 x 200mm - Hand Stitched