The Melbourne Cinémathèque encourages experimentation away from the mainstream through its annual program of film screenings. The Cinémathèque’s audience is made up of passionate film lovers. The identity designed for the Cinémathèque shifts the focus to the audience and the array of emotions experienced while watching a film; from shock to fear to joy and everything in between.
Applications designed include a promotional poster, annual program of events and social media assets for the Melbourne Cinémathèque’s Facebook page.