EX•PLAY•RIMENT is an educational play centre for kids aged 3 to 12. Their main philosophy is about learning through experimentation and play. By following this philosophy, they aim to change children’s perception of learning from a boring task to something that is fun and enjoyable.
The identity designed for EX•PLAY•RIMENT embodies their dedication to experimentation and play as a catalyst for learning. Along with the bright colour scheme, a sense of playfulness is added by incorporating fluid and organic shapes for the logotype and supporting graphic elements.